THIS SECTION IS DESIGNED TO HELP YOU ENHANCE THE PRESENCE OF YOUR COMPANY AT THE SHOW. PLEASE CAREFULLY READ AS IT CONTAINS VALUABLE AND USEFUL INFORMATION ABOUT THE TARGETED MARKETING AND PUBLIC RELATIONS PROGRAM TO ENABLE YOU TO GET THE MOST OUT OF EXHIBITING AT LONDON ASIA EXPO.
WHAT WE ARE DOING TO PROMOTE YOUR COMPANY AT THE SHOW:
LISTINGS.
Your company name and stand number and merchandise category, along with your full contact details will automatically be listed in the LONDON ASIA EXPO guide which will be available to every visitor at the show.
SHOW WEBSITE.
All your company contact details, website link, main product categories, stand number and one free image of your product, ( in JPG file, which you should send to Kenfair as soon as possible), are listed on the show website.
INVITATIONS.
E-Invitations are available on the show website for you to use to invite your buyers.
Click here to see the E-Invitation.
From May 2010 until January 2011, we shall mail and/or e-mail over 100,000 emailers and personalised show admission badges to current and prospective buyers.
PRINT AND ONLINE ADVERTISING AND EDITORIAL.
Advertisements, diary dates and show news will appear in domestic and international trade print publications and newspapers.
In addition, online advertising on major search engines, trade portals, trade e-magazines, association websites, and key trade websites will reach not only regular buyers but also lots of new buyers.
PUBLIC RELATIONS CAMPAIGN.
Prior to the show, a series of press releases promoting both the show and exhibitors will be sent to worldwide publications and websites.
THE SOURCE BOOK.
The new E-Magazine, now available online to promote the exhibiting companies and their products.
Upload on to your company website all your new product images. Potentially these product photos can be used in the following ways, if you approve use by Kenfair:
1. Marketing literature e.g. buyer promotion mailers, email broadcasts
2. Selection for the New Product Choices in the Show Preview.
3. The consumer and trade press releases by our in-house marketing staff.
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Upload your latest press releases to your company website so that we can then access them.
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| Use a LONDON ASIA EXPO logo on your website and in all your promotional mailings in the run up to the show, helping increase your company's profile.
You can download the show’s high res. logo on the Logo section of the show website.
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| Email Signature definitely promotes your presence at LONDON ASIA EXPO. Everytime you send an email out by including the show logo, show dates and booth number in your email signature settings. |
For any queries please email to
cs@londonasiaexpo.com or
talk to our sales representative –
(852) 2311 8216
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