For immediate release


KENFAIR INTERNATIONAL KICKS OFF THE 7TH "ASIA EXPO – LONDON"
* * *
CONTINUES TO PROVIDE EUROPEAN BUYERS
THE PERFECT SOURCING PLATFORM FOR ASIAN PRODUCTS


(Hong Kong, 30 January 2007) Presented by Kenfair International (Overseas) Limited – the wholly-owned subsidiary of Hong Kong’s leading trade exhibition organizer, Kenfair International Limited ("Kenfair International" or the "Group"; SEHK stock code: 223), the 7th "Asia Expo – London" officially opened today at Grand Hall of Olympia Exhibition Centre, London, the United Kingdom.

Running from 30 January to 2 February 2007, this year’s "Asia Expo – London" gathers 592 exhibitors from Hong Kong, China, Taiwan, Korea, Vietnam, India and many other Asian countries in 631 booths.

Since its debut in 2001, "Asia Expo – London" has rendered European buyers an exclusive platform for sourcing Asian-made toys, gifts, premium and household products without having to travel to the Far East. Moreover, its importance in the European exhibitions calendar is reaffirmed by its "UFI-Approved Event" status granted in 2003.

Mr. Herbert Ip, Chairman of Kenfair International , said, "A number of trade exhibitions are held in February in Europe, and this has become a new sourcing season for European buyers. The timing of ‘Asia Expo – London’ fits in perfectly with the marketing and sourcing schedules of manufacturers and buyers."

Mr. Duncan Cheung, Managing Director of Kenfair International , added, "The exhibition does not only provide international buyers a direct trade platform for Asian-made products, but also gives Asian suppliers access to the huge Western European market. Manufacturers can ride on the trade fair to create and accelerate business momentum and grasp new business opportunities."

Over the years, "Asia Expo – London" has attracted crowds of volume buyers. "Last year, a total of 8,605 international buyers attended the show, proving its significance in the exhibition industry on the continent, and we expect the show to be a big success again this year," Mr. Ip concluded.

About Kenfair International Limited

Established in 1991, Kenfair International Limited is a leading trade fair organizer in Hong Kong. Its flagship trade exhibitions include the two-part "Mega Show" series ("Hong Kong International Toys & Gifts Show and Asian Gifts Premium & Household Products Show"), Hong Kong Spring Fair, Hong Kong International Furniture Fair in Hong Kong, Asia Expo in London, Kenfair Asian expo in Las Vegas and Asia Expo – Poland in Warsaw. Besides, Kenfair International also runs a trade portal website: www.kenfair.com and publishes a tri-annual trade magazine, MegAsia.




For enquires:

Kenfair International Ltd
Liz Liu / Ezena Tang
Tel : (852) 2311 8216
Fax : (852) 2311 6629
E-mail : liz.liu@kenfair.com / ezena.tang@kenfair.com

Strategic Financial Relations Limited
Eveline Wan / Daphne Chan / Benny Liu
Tel : (852) 2864 4822 / 2864 4817 / 2114 4953
Fax : (852) 2804 2789 / 2527 1196
E-mail : eveline.wan@sprg.com.hk / daphne.chan@sprg.com.hk / benny.liu@sprg.com.hk